Laura Raynolds was invited to co-lead a seminar on “Dirty Products – Responsible Consumption: How Digitalization Changes the Role of the Consumer” at the European Forum Alpbach in Austria. More than 5,700 people from over 100 nations came to the Alpine village of Alpbach to discuss questions facing the future of research, politics and economics. New approaches for strengthening democracy and science, the advent of artificial intelligence in all imaginable areas of society and social and ecological innovations were key thematic priorities of the 17-day programme.